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iPad, iPad Mini, iPod Touch Pricing Challenge

October 9, 2012 Leave a comment

When I first heard rumors of the iPad mini, I immediately asked myself how much this device will cost. I definitely see schools jumping at the opportunity to bring iOS devices at a lower price point than the $499 and up regular iPad. However, when I read rumors on the suggested pricing on the new iPad mini ($249), it lead to another question, what will happen to the price of the iPod Touch. Currently, the new iPod touch starts at $299 (32GB) and can go up to $399 (64GB). Yes, the new iPod Touch will have the retina display and the supposed iPad mini will not, but does that justify pricing the iPod Touch more than the iPad mini. With the release of the iPad Mini, they will really be releasing an in the middle version of the iPad and iPod Touch. I just hope Apple strategically prices it as such…what I really want is the iPod Touch to go down in pricing to about $100-150. My elementary students and teachers would love that pricing entry point. Maybe Apple will make an 8GB or 16GB version of iPod Touch to retail lower. We shall see…

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